The growing potential of the men’s grooming segment in Austria

Men’s grooming has become an attractive and lucrative, yet challenging market within the personal care industry. Given men’s ever more sophisticated grooming routine, companies are faced with the necessity of adjusting to local adaptations and trends. The current study therefore chose to focus on an...

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Bibliographic Details
Main Author: Seyler, Patrizia (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Men’s grooming
Personal care
Skin care
Austria
Consumer decision- making
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/23382
Country:Portugal
Oai:oai:run.unl.pt:10362/23382

Internet

http://hdl.handle.net/10362/23382

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