Gender stereotypes in Portuguese television advertisements
This study examined the portrayal of men and women in a sample of Portuguese television commercials, attempting to replicate and extend past investigations none in America, Australia, Britain, and Italy. The aim was to update Portuguese research and to compare findings across cultures. Three hundred...
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| Formato: | article |
| Idioma: | eng |
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1998
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| Texto completo: | https://hdl.handle.net/10216/94095 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/94095 |