Culture's influence on consumers: exploratory behavior and risk taking

This theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in gener...

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Bibliographic Details
Main Author: Soares, Ana Maria (author)
Other Authors: Farhangmehr, Minoo (author), Shoham, Aviv (author)
Format: workingPaper
Language:eng
Published: 2003
Subjects:
Culture
Risk taking
Exploratory Behavior
Online Access:http://hdl.handle.net/1822/327
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/327

Internet

http://hdl.handle.net/1822/327

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