Centralized third-party services to improve customer relationship management
Customer communication has a crucial role in assuring a trustful and reliable relationship with a brand. In many cases, customer communication is held by many different service providers in order to use different expertise. Such services channel communication, segment targets, improve recommendation...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.22/16918 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/16918 |