The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda
The use of mobile devices continues to change the in‐store shopping experience and constantly increases curiosity among academics and retailers. However, in spite of the emergence of studies on this topic, the information about the effects of their use is still scattered. The aim of this research is...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/22468 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22468 |