The Impact of Emojis in Online Customer Support Services : A study about the brand emoji use and the reciprocity in the use of emoji between customers and e-retailers

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM

Bibliographic Details
Main Author: Santos, Raquel Lopes Tonico dos (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Emojis
Reciprocity
Online Communication
Trust
Customer Satisfaction
Brand Perception
Online Access:http://hdl.handle.net/10362/128903
Country:Portugal
Oai:oai:run.unl.pt:10362/128903

Internet

http://hdl.handle.net/10362/128903

Similar Items