The Influence of Health Consciousness, Environmental Consciousness, Social Influence, Brand Awareness and Brand Trust on Consumer Purchase Intention in Organic Skin Care Industry

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

Bibliographic Details
Main Author: Jinying, Liu (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Consciência em Saúde
Consciência Ambiental
Influência Social
Atitude da Marca
Intenção de Compra
Health consciousness
Environmental consciousness
Social influence
Brand attitude
Purchase intention
Online Access:http://hdl.handle.net/10316/89965
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/89965
Description
Summary:Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

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