The role of ViniPortugal in the internationalization of Portuguese wines

This thesis is a case study on ViniPortugal, the official agency for Portuguese wine promotion. Standing in a period where Portugal wine production reaches its maximum capacity, consumers demand changes, international competition increases, and environmental causes destroy wine productions, Portugal...

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Bibliographic Details
Main Author: Proença, César Manuel Veloso Ferreira (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Internationalization strategy
Promotion
Strategic market
Exports
Portugal
Portuguese wine
Estratégia de internacionalização
Promoção
Mercado estratégico
Exportações
Vinho português
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/26235
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/26235

Internet

http://hdl.handle.net/10400.14/26235

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