The effect of wine tourism experiences on wine brands
Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism makes this product quite compatible with the predominantly rural areas of the several tourist proposals thus seen as a higher capacity of sustainable development....
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | por |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/11083 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/11083 |