O Impacto do canal de compra nas compras não planeadas

UID/CCI/04667/2016

Bibliographic Details
Main Author: Henriques, Inês (author)
Other Authors: Barreto, Ana Margarida (author)
Format: article
Language:por
Published: 2020
Subjects:
Consumer behavior
Ecommerce
Purchase channel
Unplanned purchases
Communication
SDG 12 - Responsible Consumption and Production
Online Access:http://hdl.handle.net/10362/95578
Country:Portugal
Oai:oai:run.unl.pt:10362/95578

Internet

http://hdl.handle.net/10362/95578

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