Websites usability evaluation of the terras de Trás-os-Montes hotels

Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is...

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Bibliographic Details
Main Author: Morais, Elisabete Paulo (author)
Other Authors: Cunha, Carlos R. (author), Santos, Arlindo (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10198/25387
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/25387
Description
Summary:Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is important. This study aims to evaluate, from the point of view of usability, the websites of hotel establishments in Terras de Trás-os-Montes, a region located in the north of Portugal.