Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract

Herter, M., Pinto, D. C., Soares, R., Abreu, C., & Leal, M. D. C. (2020). Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract. In Proceedings of the Regional European Marketing Academy Conference, 11th (pp. 1-2). European Marketing Academy (EMAC). ht...

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Detalhes bibliográficos
Autor principal: Herter, Márcia (author)
Outros Autores: Pinto, Diego Costa (author), Soares, Raquel (author), Abreu, Carlos (author), Leal, Maria do Carmo (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2022
Assuntos:
Food waste
Aesthetics
Construal level
SDG 12 - Responsible Consumption and Production
Texto completo:http://hdl.handle.net/10362/140717
País:Portugal
Oai:oai:run.unl.pt:10362/140717
Descrição
Resumo:Herter, M., Pinto, D. C., Soares, R., Abreu, C., & Leal, M. D. C. (2020). Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract. In Proceedings of the Regional European Marketing Academy Conference, 11th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/R2020-84332.pdf

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