Internationalization field lab of PS: an in-depth analysis of the United States

Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financia...

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Bibliographic Details
Main Author: Casaca, Carolina Dos Santos Da Rocha (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139155
Country:Portugal
Oai:oai:run.unl.pt:10362/139155

Internet

http://hdl.handle.net/10362/139155

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