Strategic communication in cultural organizations, the landscape museum
This chapter intends to explore the role of strategic communication in cul tural organizations, presenting the Landscape Museum. Since the field of strategic communication does not have a unifying conceptual framework (Hallahan et al., 2007), this work intends to explore one of the various com munic...
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| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.21/13808 |
| País: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/13808 |