Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

ver descrição completa

Detalhes bibliográficos
Autor principal: Fernandes, Catarina Fonseca (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Cheese
Internationalization
Expansion
SME
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/123296
País:Portugal
Oai:oai:run.unl.pt:10362/123296

Texto Completo

http://hdl.handle.net/10362/123296

Registros relacionados