The effect of corporate philanthropy on consumer behavior

Idrees, U., Aftab, H., Qureshi, H. A., Mata, M. N., Martins, J. M., Mata, P. N., & Martins, J. N. (2021). The effect of corporate philanthropy on consumer behavior: Open innovation in the operating mechanism. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1-13. [100]. http...

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Detalhes bibliográficos
Autor principal: Idrees, Ufera (author)
Outros Autores: Aftab, Hira (author), Qureshi, Hamza Ahmad (author), Mata, Mário Nuno (author), Martins, José Moleiro (author), Mata, Pedro Neves (author), Martins, Jéssica Nunes (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Corporate philanthropy
Participation intention
Purchasing intention
Reciprocity
Trust
Vicarious licensing
Development
Sociology and Political Science
Economics, Econometrics and Finance(all)
SDG 12 - Responsible Consumption and Production
Texto completo:http://hdl.handle.net/10362/115426
País:Portugal
Oai:oai:run.unl.pt:10362/115426

Texto Completo

http://hdl.handle.net/10362/115426

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