Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
The presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective us...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.22/16226 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/16226 |