Product development in app business: A corporate project of the moovel Group GmbH (Ltd)

The aim of this master thesis is to describe the development of an in-app survey feature with the goal to widen the service range of the mobility app provider moovel Group GmbH. The theory of product development, according to Harry Igor Ansoff, is combined with the modern and structured process of D...

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Detalhes bibliográficos
Autor principal: Gruber, Thomas Christian (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10071/19167
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19167