| Resumo: | The aim of this master thesis is to describe the development of an in-app survey feature with the goal to widen the service range of the mobility app provider moovel Group GmbH. The theory of product development, according to Harry Igor Ansoff, is combined with the modern and structured process of Design Thinking. This leads to new ways to design and develop products or services. The thesis is structured in the Design Thinking steps itself to guarantee a precise workflow. First, the topics app business, digital marketing, growth strategies and Design Thinking are explained in detail. Secondly, by means of interviews the requirements on the survey feature are defined. In the analysis part, different suppliers of the technical base of the feature are examined. In the next phase the content of the survey is evaluated and a clickable prototype is designed. In the last phase the prototype is tested by real users. According to their feedback the survey feature was finalised. In order to not exceed the framework of this thesis, the technical side of the project, regarding development and engineering processes, is not considered.
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