| Resumo: | There are numerous projects developed by non-governmental organizations promoting peace and international understanding. There are numerous people involved who use their time off volunteering for a cause. However, centenary organizations like Rotary International still have a low degree of notoriety. This thesis is presented in form of case study, unveils outlines of what Rotary is and its main challenges: aging membership and the reduced level of public recognition. To take a representative picture of what is happening in various international clubs 47 surveys were conducted in geographically different clubs. Then, it was created a case study based on these data and also my knowledge of the movement, as a member, participant in various conferences, congresses, seminars, workshops and district councils, as well as conversations and interviews with Rotarians. The suggested approach in solving the case will make it possible to come into direct contact with representatives from Rotary, knowing their actions at the source and have a chance of “being one of them” suggesting strategies for the problems presented, by creating a plan of action to conquer new members and communicate the concept in their community properly.
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