The Uppsala internationalization process model and fast fashion : the case of Parfois
The Uppsala process model is one of the models that explain the internationalization of firms, asserting that it follows a progressive way. It is implied that firms begin to internationalize in neighboring markets and successively move to markets more psychically distant; the larger the psychic dist...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10400.14/29082 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29082 |