The Uppsala internationalization process model and fast fashion : the case of Parfois

The Uppsala process model is one of the models that explain the internationalization of firms, asserting that it follows a progressive way. It is implied that firms begin to internationalize in neighboring markets and successively move to markets more psychically distant; the larger the psychic dist...

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Bibliographic Details
Main Author: Ribeiro, Ana Margarida Arvins (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Internationalization process
Competitive advantage
Fast fashion
Franchising
Foreign direct investment
Uppsala model
Retail
Networks
Psychic distance
Foreignness
Parfois
Processo de internacionalização
Vantagem competitiva
Moda rápida
Investimento direto estrangeiro
Modelo de Uppsala
Retalho
Redes
Distância psíquica
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29082
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29082

Internet

http://hdl.handle.net/10400.14/29082

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