The impact of different packaging elements on the purchase intent for olive oil

To strive and survive in today’s competitive, fast-paced and increasingly challenging environment, manufacturers are being forced to find new ways to attract consumers to buy their own products - instead of competing ones. This is especially true in the fast-moving consumer goods industry. This diss...

Full description

Bibliographic Details
Main Author: Dias, Rita Avelar Morgado Mourinho (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Packaging
Label
Olive oil
Purchase intent
Perceived quality
Embalagem
Rótulo
Azeite
Intenção de compra
Perceção de qualidade
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/23249
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/23249

Internet

http://hdl.handle.net/10400.14/23249

Similar Items