The Relationship between Experiential Marketing and Determinants of Quality Service in the Banking Market
The purpose of this manuscript is to analyze the relationship between experiential marketing and some of the determinants of loyalty in the banking market. The banking market has undergone a number of changes due to growing competitiveness, advancing technologies and increasing consumer choice, infl...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/11110/1971 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1971 |