Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
Effects of atmospheric cues are usually not compared across offline and online contexts as well as across age groups. This study proposes a model that examines the effect of the atmospheric cues graphics design and information design on positive emotions and loyalty intentions. The model is compared...
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| Format: | article |
| Language: | eng |
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2014
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| Online Access: | https://ciencia.iscte-iul.pt/public/pub/id/13145 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8067 |