The impact of mobile devices on the in store shopping experience

Mobile devices have changed our daily lives and access to information. This phenomenon is continually changing the shopping experience, being an opportunity for retailers to influence customers' attitudes and behaviour. The main objective of this investigation was to provide an integrated model...

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Bibliographic Details
Main Author: Cavalinhos, Sílvia Rodrigues (author)
Format: doctoralThesis
Language:por
Published: 2022
Subjects:
Customer experience
Customer behaviour
Retail environment
Smartphones
Experiência de compra
Comportamento do consumidor > Consumer behavior
Ambiente de loja
Online Access:http://hdl.handle.net/10071/24761
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24761

Internet

http://hdl.handle.net/10071/24761

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