Alianças Estratégicas e Investimento Directo como Instrumentos de Internacionalização - O Caso EPOLI
In the context of globalization, in which changes take place at a dizzying pace and are rapidly disseminated, the internationalization of corporations comes out as a natural result, or even an unavoidable outcome, to guarantee competitiveness. The target market of a company is no longer confined to...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2006
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| Texto completo: | http://hdl.handle.net/10216/7570 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/7570 |
| Resumo: | In the context of globalization, in which changes take place at a dizzying pace and are rapidly disseminated, the internationalization of corporations comes out as a natural result, or even an unavoidable outcome, to guarantee competitiveness. The target market of a company is no longer confined to national frontiers. Yet differences which still exist among geographic regions suggest minimizing risks in international expansion. This work is meant to be a comprehensive teaching tool on the issue of internationalization, bringing together in a systematic way the theoretical sources and applying them to the case of a young and dynamic Portuguese corporation with a diversified and successful course in the international scene Epoli. |
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