| Summary: | Nowadays, any business needs to have a big impact in online marketing to be able to achieve greatness in the market. The constant technological growth in this area has lead to an exponential growth in the use of web pages as the main marketing channel of a company or service in the digital world. However, this channel has been overexploited until saturation, creating a proliferation of web pages of dubious quality, many times already technologically outdated, and which consequences turn out to be the exact opposite of the reason that lead to their creation, which is the ability to attract and captivate potential new clients. To surpass this counterproductive marketing problem, the portuguese company YMedia has identified the opportunity to supply to another company full marketing online services, dealing with the creation of quality web pages, content management and their integration with social media as means of promoting the business. This service is supported with the use of the yWeb platform, which is a framework developed by YMedia, and offers the possibility to create templates in a total independant way relating to the content necessary to develop a web page. The purpose of this dissertation consists in the implementation of new functionalities that allows to bring increased value to the yWeb platform, simplifying the process of template generation in an automatic way, according to the rules and norms previously established by the YMedia corporation. The validation of the developed system will be tested in an corporate environment, serving its purpose as a case study the satisfaction degree of the company YMedia and their clients. It will also be executed an analysis of the results obtained and the subsequent differences observed between the new system developed with the previous system.
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