The potential of artificial intelligence in retail banking and the challenge of organizational transformation
In the work project “The Future of German Retail Banking”, Artificial Intelligence (AI) was identified as an impactful trend in the industry. AI finds applications in banking bearing great potential for retail banks. With increasing customer expectations towards AI adoption and new competition in th...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/145512 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/145512 |
| Resumo: | In the work project “The Future of German Retail Banking”, Artificial Intelligence (AI) was identified as an impactful trend in the industry. AI finds applications in banking bearing great potential for retail banks. With increasing customer expectations towards AI adoption and new competition in the German retail banking market, traditional retail banks are advised to capture the potential of AI technology. This research paper aims to demonstrate the relevance and potential of AI use for retail banks and identifies necessary changes of organizational elements along the McKinsey 7 S change management tool for organizational transformation to successfully adopt AI. |
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