Value creation wheel applied to Jerónimo Martins Distribuição de Produtos de Consumo and Whymob

This thesis focuses on the application of the Value Creation Wheel (VCW), a dynamic tool that enables companies to solve problems and create value while encouraging the participation of multiple stakeholders, both internal and external (Lages, 2016). First, literature is revisited to gain insight ab...

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Bibliographic Details
Main Author: Mendonça, Ana Catarina Duarte de (author)
Other Authors: Malheiro, Ana Filipa Caldeira Farinha (author), Paulino, Miguel de Sousa Martins (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Innovation
Paradoxes
Problem-solving
Value Creation Wheel
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/18622
Country:Portugal
Oai:oai:run.unl.pt:10362/18622

Internet

http://hdl.handle.net/10362/18622

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