Value creation wheel applied to Jerónimo Martins Distribuição de Produtos de Consumo and Whymob

This thesis focuses on the application of the Value Creation Wheel (VCW), a dynamic tool that enables companies to solve problems and create value while encouraging the participation of multiple stakeholders, both internal and external (Lages, 2016). First, literature is revisited to gain insight ab...

ver descrição completa

Detalhes bibliográficos
Autor principal: Mendonça, Ana Catarina Duarte de (author)
Outros Autores: Malheiro, Ana Filipa Caldeira Farinha (author), Paulino, Miguel de Sousa Martins (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Innovation
Paradoxes
Problem-solving
Value Creation Wheel
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/18622
País:Portugal
Oai:oai:run.unl.pt:10362/18622
Descrição
Resumo:This thesis focuses on the application of the Value Creation Wheel (VCW), a dynamic tool that enables companies to solve problems and create value while encouraging the participation of multiple stakeholders, both internal and external (Lages, 2016). First, literature is revisited to gain insight about the concepts being explored in this thesis. Then, it is introduced DIANA, VCW’s theoretical framework, and its main contributions to the fields of strategic management, innovation management, and value creation. Finally, are presented the findings from the application of TIAGO VCW’s practical tool at Jerónimo Martins Distribuição de Produtos de Consumo (JMD) and Whymob.

Registros relacionados