A Decision Support System for Planning Promotion Time Slots
We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing fo...
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| Other Authors: | , |
| Format: | book |
| Language: | eng |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/75231 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/75231 |