The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination
This study aims to assess the influence of cultural events, structural elements and place brand on destinations’ overall image, based on an evaluation of cognitive and affective components of destination image. The conceptual model used in the research evaluates the impact of a set of tangible and i...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.6/6249 |
| País: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/6249 |