Gender stereotyping, sex and violence in portuguese and spanish advertisement

The aim of this study is to demonstrate how gender stereotypes are materialised in advertisements, and how the use of sexual and violent contents can have discriminatory affects on women. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, a...

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Bibliographic Details
Main Author: Pereira, Francisco José Costa (author)
Other Authors: Verissimo, Jorge (author), Castillo Diaz, Ana (author), Correia, Maria do Rosário (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10400.21/12788
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12788