International marketing strategy of Portuguese SMEs: case of Casa Ermelinda Freitas

Our reality as consumers is increasingly globalized and the borders of the countries no longer present as barriers to our most exquisite tastes. Nowadays, with a simple internet connection, we already can buy products from all corners of the world and the same is also true for all small and medium-s...

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Bibliographic Details
Main Author: Severino, Hugo Virgílio Teixeira Santos (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10071/18449
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/18449