artificial intelligence: implications in the customer journey artificial intelligence & chatbots : implications in the customer experience

Artificial Intelligence is humankind's most dominant "weapon" to transform the retail industry. "How AI will shape a new era for seamless customer journeys" defines the critical research question. The rise of digital interfaces enforced by the Covid-19 pandemic, emerging tec...

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Detalhes bibliográficos
Autor principal: Valentine, Dosne (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Digital business
Natural language processing
Customer experience
Chatbot
Artificial intelligence
Customer journey
Bias
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/138981
País:Portugal
Oai:oai:run.unl.pt:10362/138981

Texto Completo

http://hdl.handle.net/10362/138981

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