Strategic customer relationship management: laying the ground for CRM implementation in SME contex
In the current competitive market scenario, the need for companies to stand out from each other is ever growing. Therefore, strategic management is increasing their focus on customer relationships as a competitive advantage, understanding that nowadays customers look for much more than just a produc...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10773/26763 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/26763 |