Key account management practices: the importance of national cultures. The case of Sweden and Portugal
The objective of current master thesis is to study the impact of cultural differences in key account management practices in Sweden and Portugal. To achieve that goal, the thesis starts with a theoretical background, followed by an empirical research and a conclusion at the end. The theoretical back...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10071/8572 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8572 |