Managing reputational risk at Bosch car multimedia - Portugal: creating safety nets through corporate communication programs
The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company’s ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/1822/37333 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/37333 |