A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC-Reviews (UGC-R). Based on data from a survey of...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/995 |
| Country: | Portugal |
| Oai: | oai:ojs.pkp.sfu.ca:article/995 |