Employer branding: the importance of retention

Employer Branding is a new tool used in Human Resources Management which develops a corporate branding as well as creates an active relationship between the organization and the qualified candidates to recruit and retain. Nowadays, the organizations have to take special care in the retention of its...

Full description

Bibliographic Details
Main Author: Silva, Susana (author)
Other Authors: Calisto, Inês (author)
Format: conferenceObject
Language:eng
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10400.22/10439
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/10439