Does social media presence of luxury brands affect consumers´ perceived luxury value?
Social media has fundamentally transformed the business environment. In fact, in most industries social media adoption has been relatively rapid, however, luxury brands’ relationship with social media is slightly more complicated. The appeal of luxury products stems from their prestige and exclusivi...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/132587 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/132587 |