Understanding online impulsive buying behavior: In the fashion industry

The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, wh...

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Bibliographic Details
Main Author: Pinto, Catarina Alexandra Santos (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Impulsive buying
Consumer behavior
Online shopping
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.26/38592
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/38592

Internet

http://hdl.handle.net/10400.26/38592

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