Destination image: perspectives of tourists vs. residents

This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, using a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed metho...

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Detalhes bibliográficos
Autor principal: Agapito, Dora (author)
Outros Autores: Mendes, Júlio (author), Pinto, Patrícia (author)
Formato: bookPart
Idioma:eng
Publicado em: 2014
Assuntos:
Texto completo:http://hdl.handle.net/10400.1/4341
País:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/4341