Destination image: perspectives of tourists vs. residents
This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, using a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed metho...
Autor principal: | |
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Outros Autores: | , |
Formato: | bookPart |
Idioma: | eng |
Publicado em: |
2014
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Assuntos: | |
Texto completo: | http://hdl.handle.net/10400.1/4341 |
País: | Portugal |
Oai: | oai:sapientia.ualg.pt:10400.1/4341 |