Os grandes vinhos que a europa dá ao mundo
Europe today faces enormous challenges in the competitive world of wines. Th wines of the new World, flooding the markets, under the optimal quality/price. Europe as the cradle of great wines should therefore invest increasingly in its promotional value, making them fold their markets with its secul...
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| Formato: | book |
| Idioma: | por |
| Publicado em: |
2014
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| Texto completo: | https://hdl.handle.net/10216/78976 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/78976 |
| Resumo: | Europe today faces enormous challenges in the competitive world of wines. Th wines of the new World, flooding the markets, under the optimal quality/price. Europe as the cradle of great wines should therefore invest increasingly in its promotional value, making them fold their markets with its secular identity. Valuing the territories where they occur, removing them unmistakable elements, thus achieving comfort zones in the global market to increase competitiveness. |
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