Gestão de Marcas País - O caso de Portugal
The emergent globalization of the world economy, since the ending of the previous century, has contributed considerably to the increased competition between countries, regions and cities for the attraction of tourists, investments, qualified wok labour and, even, international events, as well as for...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2007
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| Texto completo: | http://hdl.handle.net/10216/7467 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/7467 |