O Papel da Imagem dos eventos Culturais na construção da marca de um destino Turístico: o caso do evento "Braga Romana"
In the past recent years the territorial management as a brand using marketing tools till now used by companies has been gaining ground. In that sense, more and more the people in charge of the territories have been proceeding to the destination branding in order to gain notoriety and differentiate...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/11110/1522 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1522 |