Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increa...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2009
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| Texto completo: | http://hdl.handle.net/10071/1165 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/1165 |