Determinants of purchasing online courses through education platform in China
Online courses have become the main source of income for online education platforms. It is of great value to explore the factors affecting users’ intention to buy online courses. Based on the technology acceptance model, perceived value theory and perceived risk theory, this study constructs the str...
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| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/22630 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22630 |