h3 Gourmet: Not so fast food

The h3 case study focuses on the development and offer of a new chain of hamburger restaurants that began in Portugal and is spreading to other countries like Spain, Brazil and Poland. The general idea of the business venture is to grow quickly and occupy an unconventional place in the fast food bur...

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Bibliographic Details
Main Author: Carvalho,José Crespo de (author)
Other Authors: Vera-Cruz,Marco (author)
Format: report
Language:eng
Published: 2012
Subjects:
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007
Country:Portugal
Oai:oai:scielo:S0873-74442012000200007